About Us

Our Story

Founded in 1984, Bicicletta began as a small, Italian import road cycling store in Kitsilano. The original location famously sold only Italian brands such as Cinelli, Campagnolo and Pinarello. By the early 90's Bicicletta had moved to its current on West Broadway and had expanded to include triathlon bikes and a wide selection of cycling clothing and accessories.

Our Community

On the road, Bicicletta supports Red Truck Racing, one of the longest-running, most successful amateur cycling teams in Canada. We also have our own in-house Elite and Masters team, Bicicletta Factory Racing, which boasts a roster of Provincial Champions at the Masters and Cat 1 level. For 2023 we are incredibly excited to be supporting Ruckus Racing, a Vancouver-based women’s race team on a mission to get more women into racing.

Moving over to the dirt, Bicicletta is proud to support Rachel Pageau on the UCI World Cup Downhill circuit. We’re also stoked to have Rob Britton flying the Bicicletta flag as he takes on the Lifetime Grandprix.

Outside of racing we also support the Bicicletta Ride Club, a group of both new and experienced cyclists who have a passion for riding and training. We’re also proud to be a part of the North Shore Mountain Bike Association's Trail Adoption Plan, sponsoring ‘Severed’ for the past 5 years.