About Us

Our Story

Founded in 1984 by Giuseppe Cramerotti, BICICLETTA began as a small, Italian import road cycling store in Kitsilano. The original location featured exotic brands such as Cinelli, Campagnolo, and Pinarello and famously sold only Italian brands and products.

By the early nineties BICICLETTA had moved to its current location on West Broadway and had expanded to include triathlon bikes and a wide selection of cycling clothing and accessories. Our Broadway store today features some of the finest road, mountain, and triathlon brands in the world and boasts one of the largest selections of clothing and accessory brands in Canada.

In 2017, we opened our second location in Ambleside Beach, West Vancouver and are proud to serve the North Shore community with kids bikes, e bikes, and of course the finest road and mountain bikes.

Our Community

Throughout the history of BICICLETTA we have made a commitment to build and support the local cycling scene through team and club sponsorships and event promotion. BICICLETTA owners, Graham Fox and Jon Bula, were founding members of the largest, competitive masters race team in British Columbia. Team PenderFund p/b Neighbourhood Holdings race team has over 75 members and competes Nationally and Internationally in masters cycling events.

For 2019, Bicicletta will be the bike shop sponsor for Escape Velocity Cycling Club and their Devo Youth development program. Through this partnership we will help support over 50 young riders in Metro Vancouver.

In 2018 we hosted the Awesome Grand Prix criterium in the Mount Pleasant neighbourhood behind our main store. This event was also the British Columbia Provincial Criterium Championships and will be back again for 2019! We have partnered with Glacier Media and Escape Velocity to help bring the excitement of criterium racing to the streets of Vancouver.