About Us

Our Story

Founded in 1984, BICICLETTA began as a small, Italian import road cycling store in Kitsilano. The original location featured exotic brands such as Cinelli, Campagnolo, and Pinarello and famously sold only Italian brands and products.

By the early 90s BICICLETTA had moved to its current location on West Broadway and had expanded to include triathlon bikes and a wide selection of cycling clothing and accessories. Our Broadway store today features some of the finest road, mountain, and triathlon brands in the world and boasts one of the largest selections of cycling clothing and accessory brands in Canada.

In 2017, we opened our second location in Ambleside Beach, West Vancouver and were proud to serve the North Shore community for several years.  We eventually outgrew this space and moved our entire sales and service team to our Broadway location, permanently closing the West Vancouver store.
In order to meet the demands of our discerning customers and adjust to the current state of brick and mortar retail, in 2020 we opened a state-of-the-art fulfillment centre which houses our growing customer service team.  Working alongside our talented web, purchasing, and fulfillment teams they're able to truly elevate our customer experience to the highest possible level while still supporting all of our cycling communities.

Our Community

Throughout the history of BICICLETTA we have made a commitment to build and support the local cycling scene through team and club sponsorships and event promotion. BICICLETTA owners, Graham Fox and Jon Bula, were founding members of the largest, competitive masters race team in British Columbia. Team PenderFund p/b Neighbourhood Holdings race team has over 75 members and competes Nationally and Internationally in masters cycling events.
In 2018 we hosted the Awesome Grand Prix criterium in the Mount Pleasant neighbourhood behind our main store. This event doubled as the British Columbia Provincial Criterium Championships. We have partnered with Glacier Media and Escape Velocity to help bring the excitement of criterium racing to the streets of Vancouver.

In 2019, Bicicletta was the bike shop sponsor for Escape Velocity Cycling Club and their Devo Youth development program. Through this partnership we helped support over 50 young riders in Metro Vancouver.