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Just Dropped The 'Cletta

Just Dropped The 'Cletta

Today, we are thrilled to share with you a significant milestone in our journey – the unveiling of our new brand identity, Bici.

Let's be honest, it just makes sense!

After much reflection, deliberation, and collaboration, we have decided to evolve from the familiar Bicicletta name to the sleeker and more contemporary Bici. This decision was not taken lightly; rather, it was the result of a comprehensive rebranding initiative aimed at honouring our brand's rich heritage while also aligning with our renewed vision and values.

In our quest to redefine our identity, we partnered with the talented team at Glasfurd & Walker to breathe new life into our brand. Together, we embarked on a creative journey, infusing elements of curation, playfulness, personality, and passion into every aspect of our new brand and vibe. The result is a fresh and dynamic representation of who we are and where we're headed.

As you explore our new logo, you may notice subtle nods to our roots and aspirations – from the symbolic "b" reminiscent of a drivetrain to the contemporary flair of the "i" inspired by modern Italian design. These elements signify not just a change in name, but a bold step forward towards a more progressive, inviting, and and inclusive approach to cycling.

Over the coming weeks, you'll begin to see the essence of "Bici" infused into every facet of our brand experience. From our revamped website and engaging social media presence to the revitalized ambiance of our flagship store at 1497 Adanac Street, and even the packaging of every product you receive – the spirit of Bici will shine through.

This rebrand isn't just about a new name; it's about embracing a new day – a day where we, as a united team, remain steadfast in our commitment to being your premier destination for all things cycling. We're excited to embark on this journey with you and to continue serving as your trusted partner and outfitter on the road, gravel and trails ahead.

Thank you for your unwavering support and enthusiasm. Together, let's ride into this new chapter with passion and purpose.

Warm regards,