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"Peak Performance: It's like strapping a jet engine to your freeride dreams and blasting off into a world where every slope is your playground."

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Peak Performance

Peak Performance is a Swedish clothing brand that specializes in outdoor and sportswear. Founded in 1986 by four ski enthusiasts, the brand has grown to become popular internationally for its high-quality and functional clothing designed for various outdoor activities such as skiing, snowboarding, hiking, and other outdoor sports.

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Function meets style

Peak Performance is synonymous with skiwear that seamlessly combines functionality with sleek design, ensuring both performance and aesthetic appeal on the slopes.

Freeride spirit

Embodying the ethos of freeride skiing, Peak Performance inspires adventurers to carve their own paths and embrace the thrill of exploration, whether on the mountain or off-piste.

Quality craftsmanship

With a commitment to excellence dating back to its founding, Peak Performance is known for its meticulous attention to detail and unwavering dedication to crafting high-quality, durable gear that stands the test of time.

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WHO IS Peak Performance

Founded in 1986 by two passionate skiers frustrated by the lack of functional yet stylish skiwear, Peak Performance emerged as a solution to their own needs. What began as a quest for the perfect ski gear in the mountains of Åre, Sweden, blossomed into a global brand renowned for its commitment to quality, performance, and design.

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WHY DO WE SELL Peak Performance

because this is an opportunity to transcend disciplines. When a renown Swedish ski brands jumps into mountain biking this is something we at Bici don't want to miss. Take it one step forward, they are launching with an exclusive women's mountain bike capsule and let's be honest, it is going to be super cool.

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FAQ

Where is Peak Performance based?

Peak Performance is headquartered in Stockholm, Sweden, with its roots deeply embedded in the ski community of Åre in northern Sweden.

What makes Peak Performance skiwear unique?

Peak Performance skiwear is renowned for its blend of functionality and style, crafted by passionate skiers for skiers, ensuring top-notch performance in any conditions.

Does Peak Performance offer non-winter apparel?

While Peak Performance's roots lie in winter sports, its versatile product range caters to outdoor enthusiasts and athletes year-round, ensuring that adventurers can embrace their freeride spirit in any season or terrain.

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