A day at Bici feels like hanging out with friends who happen to know everything about bikes. The team vibe is all about helping each other and making sure everyone - from first-time riders to seasoned cyclists - leaves with a smile. It's not just about selling bikes; it's about sharing the joy of cycling. The new Bici is like upgrading from your old bike to a sleek, high-tech model – same great spirit, just a whole lot cooler.