Trek: Born in a barn, fuelled by passion, and crafted for adventure. A name synonymous with relentless innovation, quality craftsmanship, and a love for the ride.

Trek was founded in 1976 when Dick Burke and Bevil Hogg, inspired by a shared love for cycling, set out to create their own brand. Starting in a barn in southern Wisconsin, Trek was born out of a desire to craft extraordinary bikes that challenged the conventions of the time.

Trek has always been more than just a name; it embodies values of adventure, freedom, and quality craftsmanship. From the beginning, Trek has been synonymous with innovation, progression, and a commitment to building bikes that people love.

Over the decades, Trek has been at the forefront of technological advancement in the bicycle industry. From a barn in Waterloo producing steel touring frames to a global leader in cycling, Trek's relentless commitment to innovation has defined its journey. Today, Trek continues to build a better world through the simple, elegant machine of the bicycle.