"The undeniable authority in cycling gear, where innovation isn't a suggestion, it's a full-throttle demand for excellence on two wheels. Easily, the leader in bib-shorts technology."
Product Team
Assos
Transforming cycling since 1976, ASSOS of Switzerland pioneers unparalleled innovation in cycling apparel. From the world's first aerodynamic carbon fiber bicycle frame to revolutionary Lycra shorts, ASSOS is where bold design meets cutting-edge performance.
Innovation in Cycling Apparel
Assos is renowned for its pioneering innovations in cycling apparel, introducing industry-firsts such as the world's first aerodynamic carbon fiber bicycle frame, the first Lycra shorts, and a series of groundbreaking advancements like the goldenGate seamless insert and rollBar stability platform.
Uncompromising Quality and Comfort
Assos has built a reputation for delivering unparalleled comfort and quality in its cycling gear. With a commitment to total comfort and technical performance, each Assos product undergoes meticulous testing and refinement, resulting in gear that enhances the overall riding experience.
Bold Experimental Design
Known for its unapologetically bold and experimental design approach, Assos pushes the boundaries of cycling apparel. From exclusive textiles to radical constructions, Assos consistently takes an innovative and fearless stance in developing gear that combines functionality, style, and cutting-edge technology.
Best Sellers
WHY DO WE SELL Assos
FAQ
Why is Assos considered a pioneer in cycling apparel?
What sets Assos apart from other cycling brands?
How does Assos maintain its position as a leader in cycling equipment after more than four decades?
Other Great Brands
POC
Rapha
7mesh
