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"If Wilier Triestina were a bike ride, it'd be an exhilarating journey through time, blending vintage charm with cutting-edge performance — a true cycling masterpiece"

Product Team

Wilier Triestina, born out of political and cycling history, is an iconic bicycle brand with roots dating back to 1906. Renowned for its commitment to quality and resilience, Wilier continues to be a symbol of Italian cycling heritage.

Historical Resilience

Wilier Triestina's history is marked by overcoming challenges, showcasing resilience in the face of war and market dynamics.

Sporting Excellence

Renowned for its successes in professional cycling, including victories at the Giro d’Italia and Tour de France.

Commitment to Innovation

Wilier's ability to blend tradition with innovation, seen in iconic designs like the "coppery red" frames and pioneering achievements in off-road cycling.


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Who is Wilier?

Established in 1906 by Pietro Dal Molin, Wilier Triestina has been an integral part of cycling evolution, overcoming challenges like WW2 and market transitions. From its early days producing safety bicycles to becoming a force in competitive cycling, Wilier has not just survived but thrived, combining tradition with innovation.

Why do we sell Wilier?

We embrace Wilier Triestina for its rich heritage, commitment to quality craftsmanship, and its influence on the cycling world. The brand's enduring legacy and dedication to both road and off-road cycling align with our ethos of providing cyclists with top-notch equipment that stands the test of time.


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FAQ

What is the significance of the "Triestina" in Wilier Triestina?

Wilier added "Triestina" in support of Italian control during the post-WW2 Free Territory of Trieste conflict, reflecting its bold stance in political and regional affairs.

What recent achievements has Wilier Triestina celebrated in professional cycling?

Wilier Triestina continues to dominate professional cycling, with recent wins by Jakob Fuglsang and the Wilier Triestina–Pirelli Factory Team securing victories in 2022 and 2023.

How has Wilier Triestina contributed to the off-road cycling sector?

With a significant commitment to mountain biking, the brand sponsors the Wilier Triestina–Pirelli Factory Team, one of the prominent teams in the global MTB scene. Wilier Triestina's dedication to off-road cycling is evident through achievements like Simone Avondetto's wins in the U23 Olympic Cross-Country Championships.