Born

Born, founded in 1985 in the Netherlands, pioneers athlete-friendly sports nutrition, offering innovative and flavorful products to enhance the performance of both professionals and weekend warriors.

The full Born Collection

"BORN: Where the pursuit of excellence meets the joy of flavour, transforming your athletic journey into a thrilling adventure!"

Product Team

Innovative Sports Nutrition Solutions

Born pioneers cutting-edge sports nutrition, continually introducing advanced formulations driven by the latest scientific insights, ensuring athletes have access to top-tier performance-enhancing products.

Collaborative Approach with Athletes and Experts

Born thrives on collaboration, actively involving professional athletes, nutritionists, and experts to shape its products. This hands-on engagement guarantees that Born's solutions are athlete-tested, delivering real-world performance benefits.

Exceptional Taste Experience in Sports Products

Born prioritizes both function and flavor, offering sports products that not only boost performance but also provide a delightful taste experience. Athletes can enjoy effective nutrition without compromising on taste, making fueling a more enjoyable part of their training and competition.

Best Sellers

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Born ISO PRO Drink Mix 400g

C$18.00

Born Isotonic Hydration Drink Mix Citrus Fruits

C$22.00

Born Watts & Minerals Electrolyte Tablets

From C$17.00

Born Flapjack Carb Bar Box of 15

Sold Out

Who is Born?

Born originated in 1985 when cyclists and pharmacists Wim Jennen and Frank Sikkes set out to revolutionize sports nutrition. Committed to making products that are not only effective but also delicious, Born collaborates with athletes, nutritionists, and development partners to continually innovate sports drinks, bars, and gels. With a mission to support endurance athletes on their journeys, Born extends beyond nutrition to offer excellent sports care products.

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Why do we sell Born?

because it aligns with our commitment to providing high-quality, effective, and tasty sports nutrition products. Born's dedication to innovation and athlete-friendly formulations makes it an ideal choice for both professional and amateur athletes seeking top-notch performance enhancement.