"The cycling industry is growing fast and there are more women specific bikes, clothing, and equipment choices than ever before, which overall is a great thing. We love seeing the growth and attention to the specific needs of women on bikes and hope that it will help get more women on bikes, too. But, is women-specific design always the way to go? Is it mostly just shrink it and pink it?"
Read more from our resident bike fitting specialist, and founder of EmpowerHer Cycling, Noa Deutsch, over on the EmpowerHer Cycling blog.