Alex, a fervent athlete, dedicated business owner, serial entrepreneur, loving father, and devoted husband, is an all-encompassing enthusiast for learning. Fueled by an insatiable curiosity, he has immersed himself in diverse fields such as tech, finance, real estate, and now, the cycling and outdoor sports industry. What excites Alex the most about this new venture is the untapped opportunity to revolutionize the way people interact with purchasing, reshape the educational landscape, and harness the transformative potential within the cycling industry – all unfolding at such a fascinating and pivotal moment.