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Alex Conconi


Alex, a fervent athlete, dedicated business owner, serial entrepreneur, loving father, and devoted husband, is an all-encompassing enthusiast for learning. Fueled by an insatiable curiosity, he has immersed himself in diverse fields such as tech, finance, real estate, and now, the cycling and outdoor sports industry. What excites Alex the most about this new venture is the untapped opportunity to revolutionize the way people interact with purchasing, reshape the educational landscape, and harness the transformative potential within the cycling industry – all unfolding at such a fascinating and pivotal moment.

Meet the Team

It takes a team of dedicated, passionate people to ensure you ride with confidence and conquer every cycling adventure.

Mark Milburn

Creative Director

Jake Cullen

Marketing Manager

Nic Tickner

Sales and Service Manager

Ryan Anderson

Director of Partnerships and Handyman

Joseph Fieldgate

Web Systems Manager

Malcolm Steenburgh


Jared Boudreau

Director of Purchasing and Inventory

Emily Duncan-Hansen

Retail Manager

Enrico Bargados

Warehouse Lead

Daniel Largoza

Rider Support Sales & Warranty Lead

Dave Slocombe


Alex Fraser-Maraun

Product Team

Alex Murison

Director of Finance and Operations

Emma Cochran

F&P Analyst

Adrian Eames