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Focused indoor cyclist in a meditative state, demonstrating the intensity and passion of indoor training @ Bici.


Secure your cycling shoes and gear up for a journey into the captivating realm of indoor riding – where the allure lies in the unexpected, the thrill reverberates in each pedal stroke, and the legacy is etched in the pulse of imaginative landscapes explored.

The allure of indoor cycling extends beyond the polished frames of our steadfast bikes and permeates the immersive environments we journey through.

From the rhythmic hum of pedals against resistance to the dynamic visuals unfolding like a kinetic canvas, every session is a tribute to the robust essence of the virtual road.

It's the exhilaration of conquering simulated challenges, the artistry of navigating through digital turns, and the pure delight of embracing the ever-changing dynamics of the virtual path ahead.

Our Indoor Apparel Brands

Dress for your ride, express your individuality. Our handpicked apparel brands go beyond performance and fit—they embody your personality, ethos, and style. In the world of cycling, your attire is more than fabric; it's a canvas to showcase who you are beyond the pedals.

Cafe du Cycliste


We pave the way for exciting riding experiences through strategic partnerships and exclusive deals with various events, creating opportunities for riders to explore, learn and connect.

Club, Teams & Athletes

It's our passion to fuel the growth of cycling at every level, ensuring riders of all backgrounds and abilities have the support they need to succeed. Learn about the clubs, teams and athletes we support.

The Journal

Explore our Journal for an inside look at the latest product launches, expert ride tips, and industry happenings. Stay tuned for exciting updates and insights into the cycling world

Sure, indoor cycling might not be as wild as hitting the open road, but we're totally into it.

Why? Because it's all about the thrill of trying something new, saying no to boring routines, and just having a blast on a bike.

So, why do we love indoor cycling? 'Cause it's our way of keeping the good times rolling, even if we're stuck inside.

Our Indoor brands

Personal Bike Shopping

Trust in our expertise to guide you through a customized journey, ensuring every aspect of your bike purchase experience is finely tuned to your preferences. At Bicicletta, it's not just about buying a bike; it's about crafting a ride that's perfectly tailored to you.