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Where simplicity meets passion. Focused on creating bikes for like-minded riders, OPEN stays true to its ethos of staying small, prioritizing product development, customer care, and an unwavering love for exceptional rides.

"With a dash of simplicity, a sprinkle of passion, and a whole lot of craftsmanship, OPEN brings the fun back to cycling. "

Product Team

Passionate Simplicity

OPEN is renowned for its commitment to simplicity, creating bikes designed with a genuine passion for cycling and a focus on what truly matters in the riding experience.

Craftsmanship and Authenticity

The brand is known for its craftsmanship and authenticity, with founders Andy and Gerard bringing a wealth of experience and dedication to creating bikes that resonate with riders seeking a genuine cycling connection.

Freedom to Explore

OPEN bikes symbolize the freedom to explore, with each design reflecting a commitment to exceptional rides without the constraints of excessive marketing, sponsorships, or flashy offices.

Best Sellers


OPEN WI.DE. Frameset

$3,554.53 USD


$5,184.03 USD

OPEN MIN.D. Frameset

$4,073.01 USD

OPEN U.P.P.E.R Frameset

$4,443.35 USD

Who is OPEN?

At OPEN, founders Andy Kessler and Gerard Vroomen bring decades of cycling experience and a shared passion for building something different. Andy's journey, from racing injuries to becoming the CEO of BMC, and Gerard's innovative background in HPV and co-founding Cervélo, culminate in OPEN. It's a brand born out of a desire for simplicity, exceptional craftsmanship, and the freedom to realize their cycling visions without compromise.

Why do we sell OPEN?

because it represents a unique blend of passion and simplicity in cycling. Staying true to their motto, OPEN focuses on creating bikes they want to ride. This aligns seamlessly with our commitment to providing cyclists with exceptional, purpose-driven bicycles. The brand's dedication to authenticity, craftsmanship, and a genuine love for cycling makes OPEN a perfect fit for riders seeking more than just a bike.



$5,184.03 USD

OPEN WI.DE. Frameset

$3,554.53 USD

OPEN U.P.P.E.R Frameset

$4,443.35 USD

OPEN U.P. Frameset

$3,258.26 USD

Our Favourites


Why does OPEN emphasize staying small?

OPEN believes in the power of simplicity. By staying small, the brand can prioritize what truly matters: product development and exceptional customer experiences. This approach allows for a genuine connection with riders and a focus on crafting bikes with passion.

What sets OPEN apart from other bike brands?

OPEN stands out for its commitment to simplicity, authenticity, and a passion for designing bikes that reflect the founders' love for cycling. Without sponsorships or flashy offices, OPEN focuses solely on creating exceptional rides, allowing riders to connect with the brand on a deeper level.

How did the founders' previous experiences shape OPEN?

Andy and Gerard's diverse backgrounds, from racing injuries and managing major cycling brands to HPV innovation, converge in OPEN. Their shared vision for a brand that values craftsmanship, freedom, and a genuine love for cycling is reflected in every OPEN bike.

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